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Upurple Branding is a process which involves creating a specific name, logo, and an image of a particular product, service or company. This is done to attract customers. It is usually done through advertising with a consistent theme.

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand is a name, term, symbol or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.
William Chen
Name : Peter Chiang
Phone : +886-2-2222222 ext.33333
Email : peter.chiang@luxshare-ict.com
Address : 701 338桃園市龜山區民生北路一段568號
Fax : +886-6-6666666

經歷

過去經歷總覽

  • Jul 2013 – Present

    Director, Research Center of Financial Innovation and Investments, National Cheng Kung University, Tainan, Taiwan

  • Feb 2012 – Present

    Faculty Representative, Advisory Committee on Endowment Fund Investments, National Cheng Kung University, Tainan, Taiwan

  • Aug 2010 – Present

    Associate Professor, Department of Accountancy and Graduate Institute of Finance, National Cheng Kung University, Tainan, Taiwan

  • Aug 2006 – July 2010

    Assistant Professor, Department of Accountancy and Graduate Institute of Finance, National Cheng Kung University, Tainan, Taiwan

  • 2005 – 2006

    Assistant Professor, Department of Finance, Chaoyang University of Technology, Taichung, Taiwan

  • 2005 – 2006

    Adjunct Assistant Professor, Department of Finance, National Yunlin University of Science and Technology, Yunlin, Taiwan

  • 2002 – 2005

    Lecturer, Department of Finance, Chaoyang University of Technology, Taichung, Taiwan

  • 1999 – 2000

    Teaching Assistant, ISMA Centre, Business School, The University of Reading, U.K

統計資訊

長條圖1、長條圖2、長條圖3、長條圖4、長條圖5

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長條圖2
長條圖3
長條圖4
長條圖5

品牌歷史

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    • Sep 1999 – Jul 2005

      ISMA Centre, Business School, The University of Reading, U.K. (ISMA referring to International Securities Market Association) : Ph.D. in Finance

    • Sep 1998 – Jul 1999

      ISMA Centre, Business School, The University of Reading, U.K. : MSc in International Securities, Investment and Banking (graduated with ‘distinction')

    • Sep 1989 – Jul 1993

      National Tsing Hua University, Hsinchu, Taiwan: Bachelor of Electrical Engineering

    “ The more you learn, the less you feel like you know ”

    “ I'd always end up broken down on the highway. When I stood there trying to flag someone down, nobody stopped. But when I pushed my own car, other drivers would get out and push with me. If you want help, help youreself - people like to see that. ”

    Chris Rock

    “ When life gives you lemons, EAT THEM WHOLE. Seriously. Just choke them all down... skin, pulp, seeds and all and don't break eye contact. Maybe life will stop being such an asshole if yhou show it that you're done fucking around.”

    Published Work

    相關資訊
    blog-1

    Can Hedge Fund Elites Consistently Beat the Benchmark? A Study of Portfolio Optimization

    Yen, S. M.-F., Y.-L. Hsu and Y.-L. Hsiao (2015) "Can Hedge Fund Elites Consistently Beat the Benchmark? A Study of Portfolio Optimization," Asia Pacific Management Review, 20, pp. 275-284 （TSSCI)

    blog-4

    Can Hedge Fund Elites Consistently Beat the Benchmark? A Study of Portfolio Optimization

    Yen, S. M.-F., Y.-L. Hsu and Y.-L. Hsiao (2015) "Can Hedge Fund Elites Consistently Beat the Benchmark? A Study of Portfolio Optimization," Asia Pacific Management Review, 20, pp. 275-284 （TSSCI)

    blog6

    Does Corporate Social Responsibility Deliver Alpha?

    Yen, M.-F., C.-H. Lin and Y.-T. Sun (2015) "Does Corporate Social Responsibility Deliver Alpha?" Journal of Economics and Management, 11(1), pp.23-45 (EconLit)

    blog2

    Statistical Inference for the Availability of Repairable System with General Repair, Reboot Delay and Switching Failure

    Liu, T.-H., Ke, J.-C., Yen, M.-F. and Hsu, Y.-L. (2014), "Statistical Inference for the Availability of Repairable System with General Repair, Reboot Delay and Switching Failure", Communications in Statistics - Simulation and Computation.(Accepted) (SCI)

    blog5

    A Generalized Stepwise Procedure with Improved Power for Multiple Inequalities Testing

    Hsu, Y.-C., Kuan, C.-M. and Yen, M.-F. (2014), "A Generalized Stepwise Procedure with Improved Power for Multiple Inequalities Testing", Journal of Financial Econometrics, 12(4), pp.730-755 (SSCI)

    blog-3

    A Study on the Relationship of Manager Characteristics, Fund Characteristics and Risk Shifting

    Lin, J.-H., M.-F. Yen and T.-M. Wang (2014), "A Study on the Relationship of Manager Characteristics, Fund Characteristics and Risk Shifting", Review of Securities and Futures Markets, 26:2, pp.1-42 (TSSCI, in Chinese)

    Contact

    701 桃園南崁民生北路
    No. 1, University Rd., Taoyuan City
    Tel. +886-6-2757575 ext.53443
    Fax +886-6-2744104
    Email: Peter.Chiang@luxshare-ict.com